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Full-Stack Web Development

A web product has two audiences that are rarely considered together: the person using it, and the crawler deciding whether anyone will ever see it.

Next.js 14Core Web VitalsAI Search
01

Rendered on the server, because it has to be found

A page assembled in the browser is a page a crawler may never see the contents of. Pages are rendered server-side or at build time, so what a search engine receives is the finished article rather than an empty shell and a promise.

  • Server rendering and static generation by default
  • Real routes for anything worth indexing
  • Metadata, canonicals and sitemaps as part of the build
02

Fast enough that crawl budget is not the ceiling

Search engines reduce how much of a slow site they crawl. On a large site that is not a performance nicety, it decides how many of your pages exist as far as anyone is concerned. Speed is treated as a feature of discoverability, not of polish.

  • Core Web Vitals measured, not assumed
  • Images sized and served in modern formats
  • Caching that survives a traffic spike
03

Accessible, because the alternative excludes people

Keyboard navigation, focus states, real contrast and markup that means something. It is also the same work that makes a page legible to a machine, which is a convenient overlap but not the reason to do it.

  • Semantic markup and visible focus states
  • Contrast checked against WCAG, not by eye
  • Works without JavaScript where it reasonably can
What you get

Handed over, not hosted hostage

Everything runs on your accounts and your infrastructure. Nothing is locked to us, and leaving does not require our cooperation.

  • A deployed site or application
  • Lighthouse and Core Web Vitals baseline
  • Content editing access where relevant
  • Analytics and search console configured

When this is the wrong answer

If you need five pages that rarely change, a well-configured WordPress build will cost less and serve you better. We will tell you that rather than sell you a framework.

Also under Build

Tell us the problem, not the solution

A senior developer reads every enquiry and replies within a working day — including when the honest answer is that you do not need this.

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