Found by the people who refer the work
Buried heating oil tanks are a New Jersey problem with a New Jersey search pattern: people look for the specific service they have just been told they need, and often the person searching is not the homeowner.
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A service nobody looks for until they are mid-purchase
New Jersey has a long history of home heating oil, which means a great many properties have a steel tank buried in the garden that nobody has thought about in forty years. A leaking one is an environmental liability that attaches to whoever owns the house.
Oil Tank Scan NJ find them — ground-penetrating radar first, exploratory dig where the reading is ambiguous. The difficulty is that almost nobody wakes up wanting this. They hear about it during a sale, usually from someone else, and they need it quickly.
Built around how the work actually arrives
A page for each service, named the way it is searched
Somebody told to get a tank sweep searches for a tank sweep. Somebody told they need radar searches for radar. Oil tank sweep, exploratory dig, ground-penetrating radar, underground removal and above-ground removal each get their own page rather than sharing one services list, so each search lands on the answer instead of a menu.
A page for the referrers, not only the customer
Most of this work is recommended by a home inspector or a realtor before the homeowner has heard of it. So there are two more pages written for them rather than for the buyer — a professional checking whether this is a firm they can hand a client to is asking a different question, and deserves a page that answers it.
Three ways to get in touch, because urgency varies
A closing date concentrates the mind. The phone number sits in the header on every page, and there is a booking page and a quote form for the people who would rather not call. Which one is right depends entirely on how soon their sale completes.
Fast, because the context is stressful
Pages answer in about a second. Someone reading this has just been told their purchase may have a problem; making them wait for a page to load is a poor first impression of a firm they are about to trust with the answer.
Five services, five pages
Each is a separate page with its own title and description, because each is a separate search.
Is your work referred rather than searched for?
Then the people sending it to you need a page as much as your customers do. That changes what a site has to contain.
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